Wednesday, February 22, 2012

Sage ERP & Sage CRM Integrated Solutions: The Complete Picture

A CRM (Customer Relationship Management) solution helps establish a positive, consistent experience when customers interact with your company. An ERP (Enterprise Resource Planning) system helps you manage the financial and operational aspects of your business. Linking these systems together can create new ways to increase customer satisfaction, improve cash flow, save time, and earn a better return on your investments in sales, marketing and customer service activities. With Sage CRM and Sage ERP integration right out of the box, companies can quickly and easily create seamless workflows between the front and back office.

When these two powerful solutions are combined, your employees company-wide have access to all the information they need in order to provide customers with exceptional service, without delays.  In sales, your staff can easily check the availability of stock across different locations and check the real-time status of orders without having to log on to different systems or call someone in another department.  Your sales team also benefits from instant access to comprehensive customer information, easily retrieving real-time status on orders, availability of stock, invoices, customer payment history and more.  The integration also allows your marketing team a greater insight into the customer base.  Better promotional campaigns and offers can be designed with the information they can retrieve about buying trends, suitable target markets and other customer purchasing behavior.  Finely tuned marketing programs can lead to higher response rates and new leads.

To find out more how your company can build a better purchasing experience for your customers, click here for a brochure or speak to Fred at CPA Technology at (610) 862-0039.